Services
Digital Colour Group offers a full range of interconnected marketing services in-house. This multi-discipline approach allows us to control the continuity of message and the quality of your marketing across and entire campaign: web, print, email, video, radio, packaging and more. Consistency is key in branding and perception is everything.
Search Marketing
It is the goal of search engines to provide relevant information to any given search… to return to the seeker content which is most relevant to their search query. In short, give the customer exactly what they are looking for. However, easier said than done as we are asking a computer to understand exactly what a person wants. The variables are mind-boggling. <Read More
Traditional Marketing
The most effective campaigns harnesses the power of many forms of traditional print and online marketing. It is the integration of both that separates DCG from other marketing companies.
DCG was established 1990 as a traditional marketing firm. For over 20 years, Digital Colour Group has provided our clients with a full compliment of traditional marketing and production services including but not limited to: concept, strategic marketing plans, design, copywriting, design, digital photography, expert retouching and photo composition, public relations, printing and more.<Read More
E-Commerce
E-commerce is a very broad term that is associated with having a cart system on a website. However, e-commerce is a complex process rather than the mechanism of accepting a payment via a shopping cart. Before an inquiry becomes a sale and after a payment is accepted there are many steps.
DCG goes beyond development for our clients.A web developers job is done when they deliver a finished e-commerce website. DCG’s job is done after we develop the e-commerce site and when our client can ship and get paid for an order. This is fairly simple when the client ships from their inventory however, gets far more complex when the client ships product through multiple distribution channels. <Read More
MAP Policy Monitoring
MAP Minimum Advertised Pricing is a policy meant to protect the manufacturer and authorized resellers from price abuse. Advertising below the manufacturer’s MAP pricing erodes the value of a product and company. MAP protects companies from eroding margins. DCG’s experts and lawyers police, identify and vigorously defend your MAP policy to ensure adherence.
Web Development
Building a website that is user and search engine friendly and that converts leads to sales is much more than skin deep. The rubber hits the road in the underlying code. DCG builds content managed WordPress and E-commerce websites.DCG sites are user friendly and structured for clients, without any HMTL training, to make significant changes to the look and content of their site.
All site engagements start with a in-depth analysis of any current data, the competition and targeted keywords so that we can carefully craft the right strategy to fit the clients needs. We incorporate search engine optimization and cutting-edge design to create a web presence that drives revenue and promotes your message. <Read More
Data Collection and Analysis
Gathering, warehousing and mining the customer data available on the web is an invaluable asset to a company’s entire marketing strategy and marketing budget.
Data is the driving force behind a successful campaign. Gathering the data from multiple sources and warehousing the data in one central place such as a CRM is essential. Once gathered the data can be mined for trends and used to predict performance and as a bench mark for change. DCG marketing campaigns are data-driven. This ensures that each of your marketing dollars is squeezed to produce every last bit of sales revenue. <Read More
Photography – Product, Industrial, Portrait and more
Digital Colour Group has a long history in creating high quality photographic images. Starting with traditional small, medium and large format studio and location photography to becoming one of the first high-quality digital photo studios in the US in 1994. Our images are striking, both aesthetically and technically, when reproduced either in digital media or print. <Visit Our Gallery Site
