Search Marketing

It is the goal of search engines to provide relevant information to any given search… to return to the seeker content which is most relevant to their search query. In short, give the customer exactly what they are looking for. However easier said than done as we are asking a computer to understand exactly what a person wants. The variables are mind-boggling.

Search Engine Optimization

It is the goal of search engines to provide relevant information to any given search… to return to the seeker content which is most relevant to their search query. In short, give the customer exactly what they are looking for. However easier said than done as we are asking a computer to understand exactly what a person wants. The variables are mind-boggling. <read more>

Paid Search

Paid Search, also known as PPC (Pay-Per-Click) or CPC (Cost Per Click), is the process of buying positioning for your ad to appear in the search engines. As the name indicates, you pay a fee to the search engines each time your ad is “clicked”, driving traffic to any page in your site. While extremely effective, paid search is very strategic and must be managed properly to control cost. Despite the myriad of emails and phone calls from web marketing companies promising first place positioning, it is not always the best strategy. <read more>

Social Media

Social media drives user recommendations, content sharing and the credibility of writers. Search engines look to these social signals to find relevant content. Social signals provide an accurate indication of what is valuable on the web. DCG focuses on social engagement, reputation, authority and the sharing of content by people with authority.

Analytics

Google Analytics is a powerful free tool for collecting  which offers nearly all the tracking capabilities one may find in more robust applications. The kicker is – Google Analytics is FREE. There are complimentary tools that provide additional in-depth real-time information that allow for instantaneuos decision making about customers who are currently on your site. <read more>