Data Collection & Mining

Collect & Track Customer and Search Data

Gathering, warehousing and mining the customer data available on the web is an invaluable asset to a company’s entire marketing strategy and marketing budget.

Data is the driving force behind a successful campaign. Gathering the data from multiple sources and warehousing the data in one central place such as a CRM is essential. Once gathered the data can be mined for trends and used to predict performance and as a bench mark for change. DCG marketing campaigns are data-driven. This ensures that each of your marketing dollars is squeezed to produce every last bit of sales revenue.

Knowledge is power!

The web provides volumes of data and a unique insight into the minds of potential customers. What are your customers searching for, what keywords do they choose to search for your products, what pages do they go to on your site and more. There is a tremendous amount of information that can be gathered from web visits but, what happens if a customer finds a paid ad and contacts you by phone? DCG has developed processes to gather detailed customer data from a web visit, web form or phone call.  This data can be applied to improve the effectiveness of a print marketing and the efficiency and spend of a paid or natural search marketing campaign.

There are many opportunities to collect information throughout the entire sales process.  Many of these opportunities are missed such as call analytics. DCG helps businesses take advantage of all those missed opportunities make use of the information to:

  • Increase Sales
  • Improve Closing Rates
  • Significantly Reduce Marketing Costs
  • Optimize the efficiency and effectiveness of marketing campaigns both online, print & media
  • Improve Sales Processes

What are the next steps

Just give us a call at 914 262-7458 or fill in the short form to the right.  We provide a FREE marketing evaluation up front which includes online, print and other sources of media. This allows us to assess your needs properly and gives you the ability to evaluate us, who we are, how we work and what we do. Feel free to ask questions, we’re not afraid to share our knowledge.