What is Search Engine Optimization SEO
It is the goal of search engines to provide relevant information to any given search… to return to the seeker content which is most relevant to their search query. In short, give the customer exactly what they are looking for. However easier said than done as we are asking a computer to understand exactly what a person wants. The variables are mind-boggling.
Search Engine Optimization, or SEO, is a process of improving the visibility/ranking of your website on the search engines. Visibility usually refers to being one of the top recommendations by the search engine when someone searches a particular subject. Click for a basic explanation.
DCG practices only 100% white hat SEO!
Why Optimize
To understand why a site requires optimization, one must understand the factors search engines take into consideration to rank a site. Search engine companies use a closely guarded complex scientific formula or better known as “algorithm”. What makes Search Engine Optimization so challenging, is that the algorithms change as the internet expands and matures. What helps rank a site well today is very different that what helped rank a site highly a year ago. Ever changing algorithms coupled with competitors that are trying to leap frog each other for top positions. Rankings can rise and fall therefore maintaining consistent positioning requires a website continually be optimized. To make this more complex each web page within a website has a unique purpose. Therefore to optimize a website one must optimize each page within the site for its specific purpose. Click here for a basic example.
SEO can be split into two distinct and equally necessary categories: on-page optimization & off-page optimization.
On-Page Optimization
This term refers to alterations made to the underlying programming code and content of a website. There are many factors involved. Some carry more weight than others while others require a relationship between the factors.
Off-Page Optimization
This term refers to how a website/webpage relates to other sites on the web. Sites that might reference the information on your site and “link” back to yours. Social networking sites where people express opinions or reviews regarding your site, products and services. Quite often off-site optimization is about forming relationships with users and other websites.
Our Search Engine Optimization process
Our SEO services begin with an in-depth review of your goals and current marketing strategy. We conduct a competitive and keyword analysis to properly position your company to set realistic goals and expectations. If you fairly new and are in a competitive field going after the most competitive keywords and gaining position in the natural rankings is not always the best plan. However picking and choosing your spots so that you can achieve success while you are climbing in the ranks for competitive keywords improves your chances of success. We monitor our campaigns closely and adjust to match the most current best practices. We are constantly looking for new opportunities to drive revenue.
What are the next steps
Just give us a call at 914 262-7458 or fill in the short form to the right. We provide a FREE marketing evaluation up front which includes online, print and other sources of media. This allows us to assess your needs properly and gives you the ability to evaluate us, who we are, how we work and what we do. Feel free to ask questions, we’re not afraid to share our knowledge.
