Multi-Disciplined Marketing

Like a tool box with one tool or a six shot revolver with one bullet, when in the heat of battle to generate revenue for your business you need all the tools you can get. The same can be said of a website or a print ad. By themselves they are just one tool and can do only one thing. However, marketing is rarely about reaching one type of customer. For effective marketing you need a company that can provide expertise from all forms of marketing and the sales process to create a cohesive campaign that generate revenue.

When marketing companies use many forms of media for outreach such as print ad or brochure, website, product packaging, posters etc. yet there is little coordination between all these forms of marketing. These varied forms of media should work in unison for one common purpose of generating revenue  however, this is rarely the case.  The most successful marketing campaigns and the most successful companies share a global view of their marketing assured that each marketing vehicle whether print or web has its own strengths, purpose and market reach.

There are few marketing companies that have the ability to coordinate, produce and implement a multi-disciplined approach that allows clients to harness the power and market reach of each.

DCG’s multi-disciplined approach empowers our clients to make the most revenue from the efficient spend of their marketing dollars.

MARKETING
• How to identify target customer?
• How to effectively and efficiently reach those customers?
• What is the message and how will the customer perceive the company?
• Is an integrated campaign of online and offline strategies most effective.
• How to determine who is your competition?

WEB DEVELOPMENT
• How to build the site for effective use of SEO and PPC, what are the site features?
• What will the customer experience be like online?
• How does a lead come in, phone, web form, chat, email?
• Who is going to keep the site current, make wesbite changes, landing pages or email blasts?

SALES TRAINING
• How and who handles leads, is the staff properly trained?
• How to close the customer
• How to retain the customer?
* How to reactivate the customer?
IT SOLUTIONS
• If the lead comes in by phone can current telephony systems handle the volume and pass essential marketing information back to the analytics package?
• Is there a current CRM package in place to manage the leads and marketing?
• Does the CRM package integrate into existing software?
• Can the client run the business remotely?
ANALYTICS
• Is gathering data essential to success and for the efficiency of the campaign?
• How to analyze data
• Who is qualified to analyze the data and make decisions based on accurate data?
OPERATIONS
• Who is going to manage the back-end?
• What is the process to facilitate the order and sale?
• Do I have policies established for customers and vendors
• Does the client require additional labor to facilitate orders and maintain the site?

What are the next steps

Just give us a call at 914 262-7458 or fill in the short form to the right.  We provide a FREE marketing evaluation up front which includes online, print and other sources of media. This allows us to assess your needs properly and gives you the ability to evaluate us, who we are, how we work and what we do. Feel free to ask questions, we’re not afraid to share our knowledge.