Reverse Engineering Your Marketing

Reverse Engineering for Success

Begin with the destination in mind.

Knowing the destination before one begins a journey would seem to be common sense however, it is rarely applied to business and marketing. Without knowing the destination/goal it is not possible to know how or where to begin and in what direction one should go. Once we understand the goals and destination, we can help our clients by reverse engineering the path right back to the starting point.

As part of DCG’s marketing or web development process we work with our clients to understand their destination. Insomuch as this process helps us to better serve the client, it helps the client to better understand their own business and market.

During the process we help our clients define essentials such as:

  • Target market
  • The demographic of the “perfect” client
  • The geographic location of the target market

Once we have defined who the client is trying to reach we help define what to say:

  • The message tailored to speak to the target market
  • The hook that will prompt a buyer to take action
  • How to reach the target market, point of entry
  • How to Convert a lead into a sale

The vast majority of businesses can not define these basic criteria and therefore are quite often ineffective or inefficient in their marketing.

During this process we come to understand how to be of most value and how to maximize results for our clients…. And results is the reason why some of our clients have relied solely on Digital Colour Group for all their marketing needs for over 20 years. It is rare to have client relationships lasting over two decades. We are honored to have earned the loyalty of so many satisfied clients and always strive to deliver above our clients expectations.

 

Who do we work with

We have over 20 years experience with customers both B to B and B to C, from a wide variety of industries including but not limited to:

  • Medical Manufacturing
  • Sporting Goods
  • Medical Services
  • Software
  • Electronics Manufacturers & Retail
  • Power Generation
  • Public Relations
  • Marketing
  • Food & Beverage
  • Apparel & Fashion
  • Plush & Hard Toy
  • Home Goods
  • Health & Beauty
  • Jewelry
  • Many More

What are the next steps

Just give us a call at 914 262-7458 or fill in the short form to the right.  We provide a FREE marketing evaluation up front which includes online, print and other sources of media. This allows us to assess your needs properly and gives you the ability to evaluate us, who we are, how we work and what we do. Feel free to ask questions, we’re not afraid to share our knowledge.